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In Giải Trí

Google Adwords Tutorial 2020 with Step by Step Walkthrough

24 Views July 23, 2020 39 Comments

Google Adwords Tutorial 2020 with Step by Step Walkthrough Pin It



Get Your Free Online Store Success Pack Here:

This video will be showing you the different steps in creating your first ad in Google AdWords. I will be walking you through the below five processes:
1.Keyword Research (8:09)
2. Setup a Campaign (10:39)
3. Setup an Adgroup (11:33)
4. Setup Adwords (13:53)
5. Advance Features (17:07)

Adwords Course:

First and foremost, you need to have a Gmail account. Sign up for one if you don’t have it yet. Once your account is set up, you can proceed to adwords.com then click “Start Now.”

Keyword Research
This step involves figuring out what someone would type in Google to find your product and try to find keywords related to it. You can do this with the Google Keyword Planner, a free tool that Google gives you. In order to get access to this, you need to create your first ad.

Once done, go to Tools and then click Keyword Planner. If you already have a list of keywords and you just want to find the search volume and forecast of how many clicks, click on “Get search volume and forecast.” However, I recommend for beginners to find new keywords. Type in words that you think will be used in searching for your product in the search area and you will be shown the keywords. Repeat this process and find as many keywords as possible.

Setup a Campaign
Go to “All Campaigns”, click on the Plus (+) sign, then “New Campaign.” Click on “Search” for Search Ads. These are ads that come up when one searches on Google. Click on “Website Traffic” and at the bottom part , type in the URL of the website you want to send the traffic to. Type in the campaign name.

In setting up your campaign, below are some ways on how you can save some money:
Uncheck “Include Google search partners”
Uncheck “Include Google Display Network”
Only select locations which are suitable for you
For budget, you can start with $5/day for beginners. For delivery method, choose between Standard and Accelerated. Accelerated means Google will spend your budget as quickly as possible. Standard means that spending will happen within the course of the day.
Change the ad schedule

Setup an Adgroup
Adgroup are words that when people search in Google your ad will show for. There are different match types for your keywords: Broad match, Phrase match, and Exact match.
Broad match – In this match type, a person can type in anything they want and your ad will still show up. This match type lets Google create synonyms for you. For this, I recommend that you use Modified Broad match instead, which is putting a plus sign in front of the keyword, to save a lot of money.
Phrase match – Regardless if there are words before or after the keyword phrase, your ad will show up.
Exact match – Your ad will only show up if a person keys in the exact words. If there is anything added to it, your ad will not show up

Setup Adwords
You can search on Google and see what comes up with keywords. Below are also some tips for writing a good headline:
Include the keyword that you are targeting
Include a number if possible to make it standout from a bunch of texts
Talk about the benefit of your product

Ensure that you make good use of the description part. Remember that you will be paying every time someone clicks on it. The more clicks you get, the cheaper you will be paying for each click.

One tip that will also make you save a lot of money is to focus your campaign on computers. In my case, I find that computers have a much higher conversion rate. Click on a specific campaign and then “Devices.” For the other devices, click on decrease then 100%.

Advance Features
Adding negative keywords – If any of the words included in the negative keywords are included in someone’s search query, your ad will not show up. This is useful especially for broad match and phrase match types. Some common negative keywords include discount, target, walmart, amazing. You can also go to ubersuggest.org, type in the keywords and you can see other words that are added. From there, you can figure out which words are good and not.

Adding negative keyword list – You can group your negative keywords together and apply it to multiple campaigns.

Google Ads Editor – This software allows you to edit in bulk. If you are planning to upload a lot of campaigns and accounts, it is a great tool use instead of going through the campaigns manually.

Instagram:@Travismarziani

Tools I recommend:
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Share

39

39 Comments

  1. Danielle Veelbehr
    •
    6 months ago

    Thanks for the explanation. Loved it, very clear!

    Reply
  2. Abishek V
    •
    6 months ago

    Hi, Travis, I found this video very helpful . can you explain how to check the quality of keyword

    Reply
  3. aj barry
    •
    6 months ago

    For my service based business how soon can I expect to get customers for a $15-$30 a day budget

    Reply
  4. H2Code
    •
    6 months ago

    Here after Facebook randomly disabled my ad account. Thanks for the Adwords tutorial!

    Reply
  5. Life in Düsseldorf
    •
    6 months ago

    Love your videos! Thanks!
    What program do you use to film your videos (so that people see your screen and your face?)

    Reply
  6. Sam Samo
    •
    6 months ago

    Hi, If I have a (Google Ads manager account) and want another company to manage my manager account, what do I do? And can I only give this company access to certain customers?

    Reply
  7. ahmed yasser
    •
    6 months ago

    Hi I want to know if I want to get qualified leads but don’t have a website is that a possible option ?

    Reply
  8. Mansur Mohammad
    •
    6 months ago

    When you set up the budget in the beginning to 5$ that means 5$ a day or on some days more/less but what if you set it up for 10 or 20? You pay more and you get more what? I mean if you pay 5$ and get your ads featured why would you pay more etc?

    Reply
  9. YoungAspect
    •
    6 months ago

    Man oh man. This video is super helpful. I must just be a moron when it comes to this type of stuff though Lol! No money has been deducted from my account and I have 0 impressions and 0 everything on my stats. Won't give up till I figure this out.

    Reply
  10. IrokoPress
    •
    6 months ago

    Very good, keep it up

    Reply
  11. The Classroom Consultant
    •
    6 months ago

    Hello Travis, Thank you for the information. How do you get a code? ~Audrey

    Reply
  12. Michael Green
    •
    6 months ago

    Hi Travis, is there a way to contact you privately? thanks

    Reply
  13. John Bartmann Music
    •
    6 months ago

    "get the success pack" link on your homepage is broken http://www.effectiveecommerce.com/ESAdwords/

    Reply
  14. Luka Jovanovic
    •
    6 months ago

    sorry but what ''maximum CPC bid'' means?

    Reply
  15. Manya Mehra
    •
    6 months ago

    Absolutely loved how you explained every pointer in detail! really helped me understand AdWords!

    Reply
  16. Marmy Kodras
    •
    6 months ago

    Really appreciated the direct and simple approach! Thank you!

    Reply
  17. Wendy DeLucca
    •
    6 months ago

    Great info, thanks!

    Reply
  18. Pushpower 48
    •
    6 months ago

    please explain little better you go into advance setting without telling us but great video still gave you a thumbs up

    Reply
  19. Eneblur Consulting
    •
    6 months ago

    Amazing, Really helpful, thanks

    Reply
  20. Udruženje DUGA
    •
    6 months ago

    Hi! I keep getting this message "No traffic expected. Check your campaign targeting settings to fix this.
    " when in Review stage. So the campaign won't serve. And I don't know how to fix it. I have followed all the steps presented here. Thank you!

    Reply
  21. Hanna's Garden
    •
    6 months ago

    Should I start use google ads to create a campaign if my channel is new(2 months) and I have only 5 videos uploaded?Or I should wait some time befor doing this?..

    Reply
  22. Light Years Animation Studio
    •
    6 months ago

    Thank you very Much for your video!

    Reply
  23. Mz. Pam Willis
    •
    6 months ago

    I am new to google ad and this video is perfect. The only issue is I do affiliate marketing and google keeps suspending my account. I'll get that figure out but this video is Awesome Stuff with Good Details and Directions, You Rock.

    Reply
  24. Edward Igle
    •
    6 months ago

    You really have a great content and i learned alot on this video. And FOR REAL, i also had to go over 5 advertisements all throughout this single video to finally finish what you're trying to explain. Thank you !

    Reply
  25. Hasan Sha
    •
    6 months ago

    two thumbs up to you man

    Reply
  26. Ashley Morra Simota
    •
    6 months ago

    Loved this. Thank you so much for making this so easy to follow and understand!

    Reply
  27. Dinsha Divakaran
    •
    6 months ago

    As a beginner this is the best tutorial ever found on youtube about Google Ads. Thanks 🙂

    Reply
  28. Ijeoma O.
    •
    6 months ago

    Travis, this is not what the current ads.google.com site looks like anymore. The navigation bar is different and the Keywords tool is no longer available.

    Reply
  29. Debasis Paul
    •
    6 months ago

    Hi, I am regular follower of your channel. I am a Seo analyst and want to learn SEM as well. After watching this, I was trying to run a campaign just for practice but at the end moment, it showing error. Says "this ad cant be run into that ad group", while I have created two separate ads for two separate groups. Why it is happening can you guide me?

    Reply
  30. Tech Jalwa
    •
    6 months ago

    looks interested and needful to promote business, I will try it

    Reply
  31. Isabella Grandic
    •
    6 months ago

    Super duper helpful, thank you!

    Reply
  32. Ahmad Samir
    •
    6 months ago

    How many keywords would be best for each ad group?

    Reply
  33. Norm Schilling
    •
    6 months ago

    Right at the first option you point out, skipping the 3 advertising goal choices an clicking on "Experienced with google ads" does not exist. This diverts the entire video from the first option, so another suggestion here? (At 45 seconds)

    Reply
  34. All In One Entertainment
    •
    6 months ago

    Your information is very good sir
    Make more videos about AdWords
    And AdWords biding

    Reply
  35. All In One Entertainment
    •
    6 months ago

    Give me your email I'd sir please
    I want more information about Google ads
    So plz sir provide me your email id

    Reply
  36. Cristine Abria
    •
    6 months ago

    thank you so much for sharing this, you don't know how much it helps us to also elevate our careers now tht most employers would also hire employees with knowledge in this.

    Reply
  37. Dan Nguyen
    •
    6 months ago

    Thanks Travis for the informative video. Quick question – how do we know the clicks from Google Ads are legitimate? How can we combat invalid clicks?

    Reply
  38. Jose Iñiguez
    •
    6 months ago

    Great info! Thanks

    Reply
  39. Lucas Smith
    •
    6 months ago

    Hi Travis! Thanks for the video. I appreciate the effort. Can I ask you a favor? I've helped creating a tool called "Google Ad demo maker" to explain how an agency can help potential clients. Can I have your opinion please? https://wideo.co/google-ads-demo-maker/

    Reply

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