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This video will be showing you the different steps in creating your first ad in Google AdWords. I will be walking you through the below five processes:
1.Keyword Research (8:09)
2. Setup a Campaign (10:39)
3. Setup an Adgroup (11:33)
4. Setup Adwords (13:53)
5. Advance Features (17:07)
Adwords Course:
First and foremost, you need to have a Gmail account. Sign up for one if you don’t have it yet. Once your account is set up, you can proceed to adwords.com then click “Start Now.”
Keyword Research
This step involves figuring out what someone would type in Google to find your product and try to find keywords related to it. You can do this with the Google Keyword Planner, a free tool that Google gives you. In order to get access to this, you need to create your first ad.
Once done, go to Tools and then click Keyword Planner. If you already have a list of keywords and you just want to find the search volume and forecast of how many clicks, click on “Get search volume and forecast.” However, I recommend for beginners to find new keywords. Type in words that you think will be used in searching for your product in the search area and you will be shown the keywords. Repeat this process and find as many keywords as possible.
Setup a Campaign
Go to “All Campaigns”, click on the Plus (+) sign, then “New Campaign.” Click on “Search” for Search Ads. These are ads that come up when one searches on Google. Click on “Website Traffic” and at the bottom part , type in the URL of the website you want to send the traffic to. Type in the campaign name.
In setting up your campaign, below are some ways on how you can save some money:
Uncheck “Include Google search partners”
Uncheck “Include Google Display Network”
Only select locations which are suitable for you
For budget, you can start with $5/day for beginners. For delivery method, choose between Standard and Accelerated. Accelerated means Google will spend your budget as quickly as possible. Standard means that spending will happen within the course of the day.
Change the ad schedule
Setup an Adgroup
Adgroup are words that when people search in Google your ad will show for. There are different match types for your keywords: Broad match, Phrase match, and Exact match.
Broad match – In this match type, a person can type in anything they want and your ad will still show up. This match type lets Google create synonyms for you. For this, I recommend that you use Modified Broad match instead, which is putting a plus sign in front of the keyword, to save a lot of money.
Phrase match – Regardless if there are words before or after the keyword phrase, your ad will show up.
Exact match – Your ad will only show up if a person keys in the exact words. If there is anything added to it, your ad will not show up
Setup Adwords
You can search on Google and see what comes up with keywords. Below are also some tips for writing a good headline:
Include the keyword that you are targeting
Include a number if possible to make it standout from a bunch of texts
Talk about the benefit of your product
Ensure that you make good use of the description part. Remember that you will be paying every time someone clicks on it. The more clicks you get, the cheaper you will be paying for each click.
One tip that will also make you save a lot of money is to focus your campaign on computers. In my case, I find that computers have a much higher conversion rate. Click on a specific campaign and then “Devices.” For the other devices, click on decrease then 100%.
Advance Features
Adding negative keywords – If any of the words included in the negative keywords are included in someone’s search query, your ad will not show up. This is useful especially for broad match and phrase match types. Some common negative keywords include discount, target, walmart, amazing. You can also go to ubersuggest.org, type in the keywords and you can see other words that are added. From there, you can figure out which words are good and not.
Adding negative keyword list – You can group your negative keywords together and apply it to multiple campaigns.
Google Ads Editor – This software allows you to edit in bulk. If you are planning to upload a lot of campaigns and accounts, it is a great tool use instead of going through the campaigns manually.
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Danielle Veelbehr
•6 months ago
Thanks for the explanation. Loved it, very clear!
Abishek V
•6 months ago
Hi, Travis, I found this video very helpful . can you explain how to check the quality of keyword
aj barry
•6 months ago
For my service based business how soon can I expect to get customers for a $15-$30 a day budget
H2Code
•6 months ago
Here after Facebook randomly disabled my ad account. Thanks for the Adwords tutorial!
Life in Düsseldorf
•6 months ago
Love your videos! Thanks!
What program do you use to film your videos (so that people see your screen and your face?)
Sam Samo
•6 months ago
Hi, If I have a (Google Ads manager account) and want another company to manage my manager account, what do I do? And can I only give this company access to certain customers?
ahmed yasser
•6 months ago
Hi I want to know if I want to get qualified leads but don’t have a website is that a possible option ?
Mansur Mohammad
•6 months ago
When you set up the budget in the beginning to 5$ that means 5$ a day or on some days more/less but what if you set it up for 10 or 20? You pay more and you get more what? I mean if you pay 5$ and get your ads featured why would you pay more etc?
YoungAspect
•6 months ago
Man oh man. This video is super helpful. I must just be a moron when it comes to this type of stuff though Lol! No money has been deducted from my account and I have 0 impressions and 0 everything on my stats. Won't give up till I figure this out.
IrokoPress
•6 months ago
Very good, keep it up
The Classroom Consultant
•6 months ago
Hello Travis, Thank you for the information. How do you get a code? ~Audrey
Michael Green
•6 months ago
Hi Travis, is there a way to contact you privately? thanks
John Bartmann Music
•6 months ago
"get the success pack" link on your homepage is broken http://www.effectiveecommerce.com/ESAdwords/
Luka Jovanovic
•6 months ago
sorry but what ''maximum CPC bid'' means?
Manya Mehra
•6 months ago
Absolutely loved how you explained every pointer in detail! really helped me understand AdWords!
Marmy Kodras
•6 months ago
Really appreciated the direct and simple approach! Thank you!
Wendy DeLucca
•6 months ago
Great info, thanks!
Pushpower 48
•6 months ago
please explain little better you go into advance setting without telling us but great video still gave you a thumbs up
Eneblur Consulting
•6 months ago
Amazing, Really helpful, thanks
Udruženje DUGA
•6 months ago
Hi! I keep getting this message "No traffic expected. Check your campaign targeting settings to fix this.
" when in Review stage. So the campaign won't serve. And I don't know how to fix it. I have followed all the steps presented here. Thank you!
Hanna's Garden
•6 months ago
Should I start use google ads to create a campaign if my channel is new(2 months) and I have only 5 videos uploaded?Or I should wait some time befor doing this?..
Light Years Animation Studio
•6 months ago
Thank you very Much for your video!
Mz. Pam Willis
•6 months ago
I am new to google ad and this video is perfect. The only issue is I do affiliate marketing and google keeps suspending my account. I'll get that figure out but this video is Awesome Stuff with Good Details and Directions, You Rock.
Edward Igle
•6 months ago
You really have a great content and i learned alot on this video. And FOR REAL, i also had to go over 5 advertisements all throughout this single video to finally finish what you're trying to explain. Thank you !
Hasan Sha
•6 months ago
two thumbs up to you man
Ashley Morra Simota
•6 months ago
Loved this. Thank you so much for making this so easy to follow and understand!
Dinsha Divakaran
•6 months ago
As a beginner this is the best tutorial ever found on youtube about Google Ads. Thanks 🙂
Ijeoma O.
•6 months ago
Travis, this is not what the current ads.google.com site looks like anymore. The navigation bar is different and the Keywords tool is no longer available.
Debasis Paul
•6 months ago
Hi, I am regular follower of your channel. I am a Seo analyst and want to learn SEM as well. After watching this, I was trying to run a campaign just for practice but at the end moment, it showing error. Says "this ad cant be run into that ad group", while I have created two separate ads for two separate groups. Why it is happening can you guide me?
Tech Jalwa
•6 months ago
looks interested and needful to promote business, I will try it
Isabella Grandic
•6 months ago
Super duper helpful, thank you!
Ahmad Samir
•6 months ago
How many keywords would be best for each ad group?
Norm Schilling
•6 months ago
Right at the first option you point out, skipping the 3 advertising goal choices an clicking on "Experienced with google ads" does not exist. This diverts the entire video from the first option, so another suggestion here? (At 45 seconds)
All In One Entertainment
•6 months ago
Your information is very good sir
Make more videos about AdWords
And AdWords biding
All In One Entertainment
•6 months ago
Give me your email I'd sir please
I want more information about Google ads
So plz sir provide me your email id
Cristine Abria
•6 months ago
thank you so much for sharing this, you don't know how much it helps us to also elevate our careers now tht most employers would also hire employees with knowledge in this.
Dan Nguyen
•6 months ago
Thanks Travis for the informative video. Quick question – how do we know the clicks from Google Ads are legitimate? How can we combat invalid clicks?
Jose Iñiguez
•6 months ago
Great info! Thanks
Lucas Smith
•6 months ago
Hi Travis! Thanks for the video. I appreciate the effort. Can I ask you a favor? I've helped creating a tool called "Google Ad demo maker" to explain how an agency can help potential clients. Can I have your opinion please? https://wideo.co/google-ads-demo-maker/